Pizza & Pedals

Pizza & Pedals

Brand Identity concept

Brand Identity concept

Brief

Brief

Brief

A strong brand begins with a clear idea. For a pizza and bike shop, the concept blends two passions: delicious, hand-crafted pizza and a love of cycling culture. The goal is to create a space where riders refuel, neighbors gather, and the community connects over good food and shared energy.

A strong brand begins with a clear idea. For a pizza and bike shop, the concept blends two passions: delicious, hand-crafted pizza and a love of cycling culture. The goal is to create a space where riders refuel, neighbors gather, and the community connects over good food and shared energy.

A strong brand begins with a clear idea. For a pizza and bike shop, the concept blends two passions: delicious, hand-crafted pizza and a love of cycling culture. The goal is to create a space where riders refuel, neighbors gather, and the community connects over good food and shared energy.

Process

Process

Process

The visual identity combines bold typography, warm pizza-inspired colors, and sleek cycling elements. A strong, adaptable logo is essential. something that looks just as good on a pizza box as it does on a bike jersey.

The visual identity combines bold typography, warm pizza-inspired colors, and sleek cycling elements. A strong, adaptable logo is essential. something that looks just as good on a pizza box as it does on a bike jersey.

The visual identity combines bold typography, warm pizza-inspired colors, and sleek cycling elements. A strong, adaptable logo is essential. something that looks just as good on a pizza box as it does on a bike jersey.

PalPalette

PalPalette

PalPalette

Community & Culture

Community & Culture

Community & Culture

At its core, this brand should become a hub for local riders, food lovers, and curious newcomers. Hosting group rides, pizza nights, and repair workshops helps build loyalty and buzz. The identity isn’t just built in a studio—it grows with the community.

At its core, this brand should become a hub for local riders, food lovers, and curious newcomers. Hosting group rides, pizza nights, and repair workshops helps build loyalty and buzz. The identity isn’t just built in a studio—it grows with the community.

At its core, this brand should become a hub for local riders, food lovers, and curious newcomers. Hosting group rides, pizza nights, and repair workshops helps build loyalty and buzz. The identity isn’t just built in a studio—it grows with the community.

Justin Papaleo

Justin Papaleo

Contact

Justinpapaleo0712@gmail.com