Pizza & Pedals
Pizza & Pedals
Brand Identity concept
Brand Identity concept







Brief
Brief
Brief
A strong brand begins with a clear idea. For a pizza and bike shop, the concept blends two passions: delicious, hand-crafted pizza and a love of cycling culture. The goal is to create a space where riders refuel, neighbors gather, and the community connects over good food and shared energy.
A strong brand begins with a clear idea. For a pizza and bike shop, the concept blends two passions: delicious, hand-crafted pizza and a love of cycling culture. The goal is to create a space where riders refuel, neighbors gather, and the community connects over good food and shared energy.
A strong brand begins with a clear idea. For a pizza and bike shop, the concept blends two passions: delicious, hand-crafted pizza and a love of cycling culture. The goal is to create a space where riders refuel, neighbors gather, and the community connects over good food and shared energy.



Process
Process
Process
The visual identity combines bold typography, warm pizza-inspired colors, and sleek cycling elements. A strong, adaptable logo is essential. something that looks just as good on a pizza box as it does on a bike jersey.
The visual identity combines bold typography, warm pizza-inspired colors, and sleek cycling elements. A strong, adaptable logo is essential. something that looks just as good on a pizza box as it does on a bike jersey.
The visual identity combines bold typography, warm pizza-inspired colors, and sleek cycling elements. A strong, adaptable logo is essential. something that looks just as good on a pizza box as it does on a bike jersey.





PalPalette
PalPalette
PalPalette
Community & Culture
Community & Culture
Community & Culture
At its core, this brand should become a hub for local riders, food lovers, and curious newcomers. Hosting group rides, pizza nights, and repair workshops helps build loyalty and buzz. The identity isn’t just built in a studio—it grows with the community.
At its core, this brand should become a hub for local riders, food lovers, and curious newcomers. Hosting group rides, pizza nights, and repair workshops helps build loyalty and buzz. The identity isn’t just built in a studio—it grows with the community.
At its core, this brand should become a hub for local riders, food lovers, and curious newcomers. Hosting group rides, pizza nights, and repair workshops helps build loyalty and buzz. The identity isn’t just built in a studio—it grows with the community.
