The New Brew
The New Brew
Brand Identity concept
Brand Identity concept
Branding with purpose
Branding with purpose
Branding with purpose
The New Brew was designed with a clear purpose: to support productivity without compromising the cozy, community-driven nature of a café. Every design decision, from the logo and color scheme to the physical layout and customer experience, was made to align with that mission.
The New Brew was designed with a clear purpose: to support productivity without compromising the cozy, community-driven nature of a café. Every design decision, from the logo and color scheme to the physical layout and customer experience, was made to align with that mission.
The New Brew was designed with a clear purpose: to support productivity without compromising the cozy, community-driven nature of a café. Every design decision, from the logo and color scheme to the physical layout and customer experience, was made to align with that mission.
Process
Process
Process
thinking about things like palette and tone, the process was all about trying to nail the brief I had given myself in a way that feels authentic while also appealing to a wide audience.
thinking about things like palette and tone, the process was all about trying to nail the brief I had given myself in a way that feels authentic while also appealing to a wide audience.
thinking about things like palette and tone, the process was all about trying to nail the brief I had given myself in a way that feels authentic while also appealing to a wide audience.
PalPalette
PalPalette
Functionality
Functionality
Functionality
Making sure the logo and logotype are functional is also a very important part of making an effective identity. this is why I experimented with many fonts and compositions to find one that makes sense for the brand.
Making sure the logo and logotype are functional is also a very important part of making an effective identity. this is why I experimented with many fonts and compositions to find one that makes sense for the brand.
Making sure the logo and logotype are functional is also a very important part of making an effective identity. this is why I experimented with many fonts and compositions to find one that makes sense for the brand.
